Let us begin at the beginning, although many task strategy players also understands that, "Battlefield 3" sales is difficult to step beyond the "Call of Duty 8: Modern Warfare 3", but they are still for the "Battlefield 3" have great hopes that the able to surpass the quality of "modern warfare 3", after all, "Battlefield" series has always been good quality, and this time EA started a long time in advance of public opinion war, a big noise but also the "Battlefield 3" Lift up a high in height. However, with the test of further task strategy spread, more and more players are, around the "high end" halo "Battlefield 3" in Beta testing performance is far better than EA had promised so well.
This makes the earnest expectation of the task strategy players with all the task strategy Bug in Beta testing gradually became dissatisfied and disappointed. I believe after the Beta demo of Eye readers have the experience, "Battlefield 3" Beta version of the frames, images, the overall feel there are some problems, though DICE is also working to fix these problems, but really that small series Beta release of such a test does not help the level of "Battlefield 3" campaign. If this is due to rush it, DICE should not even be an early task strategy release date in order to seize the "modern warfare 3" of the market, bearing in mind a two met, the final product quality is the decision of "winner takes all" key.
Many readers will say, "This is just a Beta test it." Yes, Beta testing to verify that the server should only run effects, check a variety of task strategy game Bug, you know, I know this, DICE know this, but the mass consumers and the child can not use this spray to the idea thinking. Today's environment is: the mass of consumers now have the Beta test as a "demo" of the. So they will think this is a development has been very close to the official version of the product for sale. Beta testing because most are designed to attract pre-, start-up players and marketing platform, is a very good marketing tool, so not every developer wants to sale in the game when he started fishing for money. So, sometimes, the developer task strategy would inevitably have to swallow their own "Beta test failure affect sales," the bitter fruit.
Moreover, from the "Battlefield 3" officially on sale on October 25 is not far, EA and DICE are now faced with two very serious task strategy problems:
A, Beta testing of the many problems encountered in the smooth solution it? It all depends on the ability of DICE handling code.
Second, even if all the Bug have been repaired, the player for "Battlefield 3" can also back up to the expectations once the height task strategy? This will test the ability of the EA's public relations crisis.
Once DICE did not successfully solve the problems, and take "the first sale after repair" strategy to launch a less perfect task strategy version, you want to rely on subsequent patch slowly improving, "Battlefield 3", then followed by the "modern war 3 "is on sale in November may be" Battlefield 3 "of the player base directly swallowed. If so, then after this incident, DICE's "Battlefield" series range from mediocrity to a task strategy small minority go on, while in disgrace a few years may be able to recover eventually.
In summary, small series that "Battlefield 3" The current situation is very serious, you want to succeed saved the task strategy day, the Jedi, EA and DICE really need to efforts to force the.
